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ALEX PIROUZ

BASED: MELBOURNE, AUSTRALIA

Technology, social media and the information age have completely disrupted the consumer buying behaviour over the past 5 years. The marketing strategies and tactics that worked before are no longer as effective as they used to be. More and more companies are finding it difficult to stand out, get their message in front of key decision makers and generate leads consistently. Which is a big reason why businesses, corporates and sales professional all over the world are now using LinkedIn to cut through the noise and get their message heard. With over 400 million members (6+ million in Australia) and 49% being key decision makers, LinkedIn has levelled the playing field making it easy for any company to find, connect and build relationships with potential prospects has never been easier. Recognising the true power of LinkedIn, Alex launched Linkfluencer in November 2013 with the aim to change and transform how individuals and organizations marketed themselves.

Over the past 3 years he’s educated over 14,000 people across 55 industries and 30 countries on his unique 3-step methodology. This exact same process was recently recognised by Huffington Post as the ‘Most Powerful B2B Lead Generation Strategy Online’. This isn’t your typical keynote presentation, attendees not only walk away inspired by the possibilities of LinkedIn but have a clear, actionable plan they can implement to drive instant results. In his keynote presentation Alex shares how professionals and organisations can leverage LinkedIn to build their influence, generate leads, secure partnerships and connect with the media.

Below are some of the key lessons from the talk:

– How to create a step by step LinkedIn marketing plan and why this is the most important step in leveraging LinkedIn
– The top 3 biggest mistakes people make and how to avoid them how to create a compelling profile that resonates with your target and converts profile views into business opportunities
5 key metrics you must consider when identifying the right target market on LinkedIn
– How to use the advanced search feature of LinkedIn to quickly grow your network of targeted contacts
– 4 part content marketing campaign to convert connections into leads, partnership and media opportunities.
– The importance of segmenting your contacts and how do set up your own CRM system.

This isn’t your typical keynote presentation, attendees not only walk away inspired by the possibilities of LinkedIn but have a clear, actionable plan they can implement to drive instant results.

(Bonus: With every keynote presentation Alex provides a follow up Q&A session to answer any questions attendees may have and dig deeper into the content presented. This ensures attendees not only learn the content but implement it within their business)

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